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Trackable QR Code

What is a trackable QR Code?

A trackable QR Code is a dynamic QR Code that you can use to monitor scan data. Unlike static QR Codes, which don't provide any data, a trackable QR Code lets you gather more data about your users and their scan activity. This helps you understand your audience better and optimize your marketing efforts. If you want to know how effective your QR Code campaign is, just check the analytics dashboard for scan data points, such as the no. of scans, the time of scan, the scan device, and more.

How to create a trackable QR Code

Pick your QR Code type
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1. Pick your QR Code type

On your dashboard, select “Dynamic” (trackable). Then, choose the QR Code type you need, such as a website link, PDF, multi-URL, app download, or SMS.

2. Personalize your QR Code

You can create a custom QR Code by adding a logo, adjusting the color scheme to match your brand, or selecting a pre-designed template.

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Design your QR Code
Download and deploy
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3. Download and monitor

Once your trackable QR Code is ready, download it, share it online, or print it. Then, start tracking performance in the dashboard to understand your audience.

Benefits of trackable QR Codes

Monitor engagement

Monitor engagement

See how many people are interacting with your QR Codes. You can analyze the number of users scanning your QR Code and adjust your strategy accordingly.

Optimize campaigns

Optimize campaigns

Tracking where, when, and how QR Codes are scanned helps fine-tune your marketing. Focus on high-performing areas to improve campaign effectiveness.

Measure ROI

Measure ROI

Accomplish your business goals with QR Code campaigns. Check campaign ROI with the number of scans and users and measure campaign visibility and success.

Ways to use trackable QR Codes

Targeted advertising

Targeted advertising

Embed trackable QR Codes in ads to see which platforms or locations get the most scans. Use this data to refine your ad placements and maximize ROI.

Product launches

Product launches

Place trackable QR Codes on new products or flyers to understand consumer interest in your product. Use the data to adjust your launch strategy accordingly.

Event check-ins

Event check-ins

Use trackable QR Codes for event check-ins to track attendance in real time. Use this data to optimize event flow and plan better for future events.

Customer feedback

Customer feedback

Include trackable QR Codes on receipts or packaging to collect customer reviews. Use this data to identify trends and improve your products.

In-store promotions

In-store promotions

Place trackable QR Codes on promotional displays to see which offers attract the most attention. Use this insight to enhance in-store marketing strategies.

Best practices for trackable QR Codes

Get the most out of your trackable QR Codes with these handy tips.

design to grab attention

Use contrasting colors, logos, or graphics that align with your brand to add credibility and drive scans.

design to grab attention

Identify trends and patterns to optimize your campaigns. Not getting scans at a particular time of the day? Schedule them for another time.

analyze scan data frequently

Create different campaign versions and analyze which generates the most scans. Use the data to optimize your campaigns better.

use A/B testing

Analyze scans and make data-driven improvements

The QR Code Generator analytics dashboard provides all that you need to enhance your campaign performance. View essential QR Code metrics, including total and unique scans, scans by device usage, and geographic scan data by city, country, and GPS location. Use these insights to refine your QR Code campaigns for maximum impact.

QR Code analytics

Got questions?

No, but they are closely related. Dynamic QR Codes let you update the linked content without changing the code itself. Trackable QR Codes provide detailed scan analytics, like location and device used. You can also track dynamic QR Codes if the QR Code generator includes tracking features. For instance, our platform offers dynamic codes that are trackable.

QR Code tracking works by adding a unique URL or identifier to the QR Code. When the code is scanned, the QR Code Generator collects information such as when and where it was scanned and what device was used. You can analyze this data to gain insights into user engagement and campaign effectiveness.

  • The data is fixed in a static QR Code, and you cannot change it once the code is generated. These are typically used for permanent information.
  • In a dynamic QR Code, you can change the data after the code is generated. They often include tracking and analytics features, making them suitable for marketing campaigns.

Currently, The QR Code Generator does not support bulk creation of multiple QR Codes. However, we are planning to introduce this feature in the near future. You can create QR Codes individually or explore other tools that offer bulk generation. Stay tuned for updates on our upcoming features!

Need additional help? Check out our Help Center or contact us at support@the-qrcode-generator.com

Rabdeep Singh

Last Updated:  October 24, 2024